“An efficient life is just a voice command away!”
This is the new marketing mantra that every marketer swears by nowadays. Why you ask? Let’s begin with the fact that voice searches are convenient, have no language or regional restrictions and provide a wider search reach to brands. Before we dive deeper into why voice marketing is a promising marketing tool, here are a few basic things that you need to know.
What is voice marketing?
Imagine yourself giving commands to Alexa, seeking suggestions from Siri or simply asking for updates from Google assistant, without a touch of a button; from activating them to finishing a task, everything done with just your voice. Feels easy, doesn’t it? Well, that’s exactly why people seem to have taken a liking towards voice marketing. According to a report by the end of 2020, over 50% of consumers on the internet began depending on voice marketing for online searches as they found it efficient, easy and highly effective. Yes, you heard that right. In the last year, almost everyone has tried using voice-based virtual assistants at least once.
The extent of magnification
By 2022, it is estimated that around 55% of households will own a smart device capable of doing voice-based operations. Between the age group of 25-49, approximately 65% of the population use voice-led searches. Most of the searches were made for local businesses (51%), restaurants (54%), to make a purchase (26%) and the rest for other activities. But that’s not all. Voice searches have the ability to be translated into over 60 languages, allowing them to grow so popular, leaving only about 10% of the internet population not using voice led searches. In a nutshell, voice led marketing has witnessed an upward trend suggesting it as a promising marketing tool even in the future.
Voice in the future!
Some popular brands that have applied voice search in the marketing campaigns include Starbucks, Burger King, PayPal, H&M etc. This clearly indicates that even brands are reaping the boons of voice searches. Be it optimising their content with voice SEO or investing in the creation of podcasts and audio-related content, brands have actively begun investing in voice marketing for better results. While the number of uses seems to be increasing at an exponential rate, voice-based marketing seems to have an important role to play in marketing.
Clearly, including voice in your brand’s marketing strategy plan is undoubtedly a smart move. Leveraging audio-based approaches can be considered one of the best moves to take you up the brand ladder, hence giving you greater visibility amongst your consumers. Brands, take a note and be ready to welcome voice in your marketing plan, for it's inadvertently the new player on the block to keep an eye on.
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