Hey There!
From a "Let's do this!" conversation over breakfast, to becoming a self-sustained content solutions enterprise, that's what our journey has been like. The real heroes are the vibrant, dynamic, capable, dedicated, hyper-enthusiastic, crazy bunch we call our team.
But there is more.
While creating content and collaborating with clients,
our life has been a bunch of interesting ideas
and a whole bag of crazy!
It's also as diverse as it gets!
From chartered accountants working in design to history majors managing business roles and a few departments run by 'all women' teams, our philosophy to hire the right person for the role irrespective of their gender or orientation and then giving them the right environment to flourish is what drives us.
No surprises that our collaboration with Wild Wild Women, India's premier 'all women rap collective' to share our story - as we turned 10 - seemed like a perfect fit. Aptly titled 10 Saal Ki Kahani, the lyrics are an embodiment of our culture and our commitment to content.
No matter what the language or format.
Yellow Seed | 10 Saal Ki Kahaani
Silver for Excellence in Content
At the 9th Public Relations Council of India Awards for Excellence by Agencies in 2019
Best Use of Social Media
Gold for the Best use of Social Media Platforms (Quora) sat the SAMMIES 2020 powered by Social Samosa.
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Best Content Agency
National Digital Marketing Conference & Awards, 2017, powered by CMO Asia
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An agency does not need a strategy to publish posts, just approvals!Without a strategy, we don’t even take the next step into creating content; approvals come at a later stage. And yes, there are changes! We manage those as well.
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How is interning with us?It's like learning the art of making the perfect chai, coffee, and Maggi. And knowing when to make which! Enough with the food references, but that aside, you'll learn a lot and we never get you to do something for free :)
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Agency = 24*7 working hours.For us, Results > Hours spent at work. Don’t believe us? Join us and see for yourself. We start work on time, understand ground realities, are empathetic but also performance driven. We do encourage taking weekends off and you'll find that as a way to be around here. Our clients understand that too.
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Will the agency SPOC be available whenever you need them?Well, the SPOCs shall assist you whenever needed within their working hours and bandwidth. After all, even Thor needed a break.
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Isn’t working in an agency monotonous?Our brainstorming sessions involve unexpected jokes, abrupt learning sessions, random tone-deaf singing, and dance-offs. How on earth can this be monotonous?
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Is content marketing all about just curating high-quality content?Content marketing envelopes various other aspects as well, such as goal-setting, strategizing, content creation & design, deployment, and analysis. In a nutshell its 50% creation and 50% of dissemination!
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You should stick to one content strategy from day 1.Forget about growing your brand! Your content strategy is based on your brand goals, which are dependent on how your consumers take your content and communication. If you want to stay on top of all of these, your content strategy must be flexible and dynamic all day, every day!
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Should a brand's social media limit to talking about its products and services?Your social media content should not only talk about your products and services, but also value-adding information such as industry insights, your learnings, and more.
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My brand’s social media platforms are dependent on my budget.The choice of platforms for your brand is primarily dependent on its branding goals and target audience. The agenda is to be able to reach the desired audience effectively and achieve every brand goal.
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Isn’t Influencer Marketing expensive?The investment in influencer marketing depends on the size of the influencer, the tasks expected of them, and the contract duration. If you’re interested in understanding how to find the right influencers for your campaign, read here.
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Influencers only cater to Millennials and Gen Z.As of today you can find influencers across age groups, niches, and orientations online, suiting the varied audiences you cater to.
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Memes bear instant results.Like every marketing strategy, memes also take a while to garner attention and engagement from your audience. The length of this ‘while’ depends on how your communication and bond has been with your audience before introducing memes, and the kind of content your memes showcase. If you've got your targeting right, it all boils down to relevance.
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Memes don’t drive any benefit for brands.If you are of that opinion, we need to talk so that we can take you through what meme marketing has come into being and what it can do for you. Defined simply, memes with their popularity, can bridge the gap between your users and you. Explore a little more, here.
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No Ghosting!
Here's something you must know. We have a 'No Ghosting Rule'. No matter what happens, everyone, gets a response. If we can't hire someone we tell them so politely and leave no one hanging. Our record over the last decade is around 98% and we work hard to keep that benchmark.
Work With Us?
Full-Time? Freelance? We'd love to collaborate!
Share a few details and we'll get in touch.
We Do Our Bit
Born from the unified vision of our agency network, our mission at the Good Wave Foundation is to champion mental well-being for people of every gender. As a not-for-profit, we are committed to ensure that every individual, irrespective of their background, has unbridled access to essential health resources.
To tangibly transform our vision into action, we offer free therapy sessions for all individuals above the age of 18. Moreover, our outreach efforts aim to educate, provide resources, and address the myriad challenges of mental health. As we grow, we are also building a dynamic network of Mental Health Ambassadors, each dedicated to the cause of well-being and inclusivity.
